The Story of One Nine

The Genesis

My early experiences in the Physical Therapy profession were extremely positive from the standpoint of professional development and relationship building. However, there was a lingering feeling that the care I was able to provide was not adequate to meet the needs of the patients I was serving.

I learned early on that the healthcare system was not built for the people.

Physical Therapy clinics were trying to bill the insurance as much as possible and the insurance was trying to pay as little as possible, squeezing the therapy groups. Stuck in the middle were the patients and the providers (doctors, physical therapists, and others). Patients were receiving marginal care while the providers worked long and hard.

Patient’s were asking for life-improving change, a return to the activities and performance that fulfilled them. What the insurance wanted was a quick patch-job. These don’t align.

The Design

While studying for my Doctorate of Physical Therapy at the University of Colorado, I was given the opportunity to develop a thesis project and chose to design a business plan for a clinic.

After researching and experiencing the business models for PT clinics, I quickly decided that a hybrid cash and out-of-network clinic was in the best interests of both the patient and provider - a win, win. In this model, the insurance is held accountable for their end of the costs, while the patient gets to choose the best provider for their needs. In this model, the Physical Therapists are freed from the binding insurance payments dictating what the can and cannot do with a patient, and are able to implement the best strategies for that individual patient.

Market research and personal lifestyle choices left me with a few options for where to locate this dream clinic, and I settled on - yep, Solana Beach (where I opened doors on my practice 4 years later).

The Name

I sported the number 19 playing collegiate lacrosse, and was fortunate enough to start every game, only missing a handful of practices my entire career. It’s likely that the majority of this could be chalked up to luck, but something gave me an edge. The strength coach in school was a Master - Kris Kimura, founder of Chikara Sport, a weightlifting group. He taught me something very simple that I bring to my clients every session - make an intelligent plan, then work really hard.

Th number 19 was given to me at random as a junior in high school and stuck with me as I moved to college. The more I see this number in sports, the more it occurs to me that the fastest player on the field tends to wear it. Not always the best performer, but often it’s the little speedy guy wearing number 19 who makes some big plays.

My wife and I went through every name we could think of and it all felt too forced - like we were trying to convince ourselves of something abstract - “Pinnacle Physical Therapy” and “Athletic Edge Physical Therapy” just didn’t have a personal touch. So, we went back to the roots of what got me here. That was 4 years of collegiate lacrosse having never missed a game - while wearing the One Nine.

#19 famously worn by: Johnny Unitas, Lance Alworth, Bob Cousy, Steve Yzerman, Willis Reed, Tony Gwynn, Lionel Messi